The Promotion Playbook
The Real Reason You’re Not Getting Promoted
Are you a high performing employee, stuck in the same role without opportunities for advancement?
I get it. Getting promoted in today’s market can feel impossible.
With the shaky tech economy and layoffs happening left and right, it can be hard to find an opportunity for growth.
Tell me – which of these applies to you:
If this is happening, chances are you’re feeling frustrated, unappreciated, and starting to resent going to work every day.
And late at night, there’s that little voice in your head that says,
“What if it’s me? What if I’m not ‘Leadership Material.’”
Does that mean my income will never be higher than it is now? That this is it?”
Maybe you’ve even considered trying another career path entirely – but the idea of starting over from the bottom is so depressing, you can’t think about it for more than a minute.
Here’s the surprising truth I’ve learned after helping hundreds of people navigate their paths to leadership:
Being great at your job isn’t enough.
In fact, your high performance might actually be working against you.
Here’s why: Your company already has exactly what they want! Someone who does great work at the level they were hired for. They’re paying you for that role, and you’re delivering!
So why would they change that?
If you’ve tried to get promoted in the past and struggled, you were probably making the most common mistake without realizing it.
You’re making the promotion all about YOU, and what you deserve.
Which, by the way, is COMPLETELY NORMAL!
No one teaches you this stuff.
There’s no “Promotions 101” in college…
It’s one of those essential, practical things that 80% of people never learn to do – which is why most people stay stuck in individual contributor roles…
The fact is – the company doesn’t owe you a promotion based on how hard you work, how long you’ve been there, or how much you think you deserve it. That’s not how companies make decisions at the leadership level.
You will only get promoted when you can show it’s the best BUSINESS DECISION for the company.
If they don’t see you this way – as someone who will do more for the company as a LEADER than a DOER – you’ll just continue to spin your wheels, burning yourself out with nothing to show for it.
Without an answer to this problem, the resentment continues to curdle inside you, and the extra mile you used to go for in your work just feels pointless.
And it doesn’t go unnoticed by your company – no matter how well you think you’re hiding it.
Before long, it can even cost you your job…
This always takes high-performers by surprise, because they had always been so well regarded, and no one said anything directly that things had changed!
It’s a pattern I’ve seen play out time and time again – and it’s completely unnecessary.
The good news is…
Getting promoted is actually a straightforward, step-by-step process. That’s why you see some people seem to get promoted over and over again. It’s not just favoritism. They have a playbook.
Well, I was one of those people. (Please don’t throw things at me.)
At my first company, I was promoted five times in eight years. And I always helped someone get promoted to fill my old spot.
Even when I went from a leadership position back down to an IC role – just to make sure my title had the words Customer Success in it – I was back to running my own department within a year.
Up until now, I’ve only shared this system with private clients or my premium group coaching program, but it’s time to level the playing field.
I’ve helped hundreds of customer success professionals become respected Managers, Directors and VPs in our industry, and now it’s your turn!
My courses and programs cost thousands. I do not offer anything this inexpensive, and chances are I probably won’t ever again.
But over the past few years, I’ve seen so many amazing people use the wrong techniques to get promotions they deserve, and it stops their career dead in its tracks. The love they once had for this industry turns into resentment and they stay stuck in their tracks.
This isn’t 100% altruism… If you’re not a leader (or trying to become one) – you won’t need my other course!
It’s for that reason that I want to make sure I get this training into as many hands as I possibly can so I can help you get going and land a leadership role even faster!
So tell me… are you in?
My group coaching clients pay me between $3,000 to $3,500 to work with me in a close, intimate setting to support them in their growth. As a bonus, I offered this powerhouse Promotion Playbook Training, so that they could make back the cost of their investment as quickly as possible – and they all agreed: The Promotion Playbook ALONE was worth the investment!
And here’s the best part, you don’t have to pay $2,500 to get what they got!
When You Enroll in The Promotion Playbook, You’re Getting The Culmination of 18 Years of Leadership and Coaching Experience!
Today, my private clients pay me between $8,000 to $10,000 to do things
like help them move from Individual Contributor to Manager, Manager to a Director, and even VP!
These same clients are becoming some of today’s biggest industry leaders, and they all know that even just one tweak in how you present yourself can be the difference that changes their career and ups their salary by TENS OF THOUSANDS!
And whether you are an IC struggling to break into management, or you are like many of my students stuck at the Manager or Director level, then chances are, you can already see what an effective, business argument for your promotion will do for you, right?
Now let’s not just look at the salary bump that comes with the new title (which I’ll talk you through how to maximize…)
…but for every bonus and raise moving forward – because raises and bonuses are a percentage of your base salary – when it goes up, they go up too!
Then expect more at every new job in the future – because your base at a new company with your new title will almost definitely be MUCH more than your original salary bump was!
Because…
You get to Take Everything You Learn About Proving Your Business Value With You Forever!
And look, the mistake most people make when it comes to their career is they think if they just work harder and get great results, when a new role becomes available – they’ll be the natural choice!
But let me ask you…
How often does that happen? And if you don’t have your value realization down, how do you know your request for a promotion will actually WORK?
It’s the difference between working at a “nice to have” product, vs something like Salesforce.
Sure, you can wait and see.
But how long will you have to wait again if you get passed over? How much money will you miss out on earning during those years in salary, bonuses and raises?
Wouldn’t it be safer and smarter to simply learn a process that has been proven over and over again – that makes your promotion a no-brainer?
So that leads me to how much the investment is to get your hands on this system…
For the past two years now, if you wanted to work with me, you would need to invest in my $2500 Signature Program – The Customer Success Leadership Academy, OR work with me 1:1 for a six-month period for between $8,000 to $10,000.
And you’re about to learn how I taught them to get promoted… without the big price tag!
The Promotion Playbook is usually a $997 investment. At that price, it’s a no-brainer. Why? Because if you watch and implement this simple system, you can easily 20X your investment in the next six months!
But here’s the best part… When you join, you don’t have to pay the full $997!
For the next 48 hours, you can join for just $497 $397!
But this price WILL be going back up soon so grab it while it lasts!
“I’m in tears… They offered me VP! Three months ago I was going to quit!”
-Vivian H.
And Because “Gift-Giving” is My LOVE Language, I’ve Got More
When You Enroll You’ll Get 5 ADDITIONAL GIFTS (Valued at $2,085) Designed to make the process fool-proof! INCLUDING…
bonus #1:
Skills Gap Analysis ($197 Value)
YOU ARE HERE
You can’t figure out how to get somewhere if you don’t know where you are starting from.
If you’ve been wondering why you haven’t gotten promoted yet – this assessment may surprise you!
Imagine just how much easier it will be to show you have everything needed for that promotion when you’ve already agreed upon what you need to become a Leader – and can check off every box!
BONUS #2:
Proven Email Templates & Scripts ($397)
Let’s face it – finding the right words to ask for a promotion is often the hardest part. So… We’ve done it for you!
Inside this powerful bonus, you’ll receive every email template and script you need for every outcome.
Note: You don’t have to memorize the scripts or use the emails word-for-word – that would probably sound weird! But this gives you the meat of it – you make it your own!
BONUS #3:
The Promotion Presentation ($597 value)
What if I created the BONES of your Promotion Presentation FOR you, and all you had to do is fill in the blanks?
OK, LET’S RECAP!
When you Get The Promotion Playbook, you’ll receive instant access to the 5 training modules – videos and exercises that contain everything you need to finally land the promotion you deserve! (Valued at $997)
THAT MAKES EVERYTHING YOU GET WORTH OVER $3,000!
And you can get it all for just 2 payments of $297 today!
The part of the process most GET COMPLETELY WRONG!
Communication.
It’s right about the point in the process that things get a little… awkward.
Maybe this is what you’ve done in the past:
You don’t want to come off as pushy, selfish or unaware of the company’s financial state. So, you back off from your career discussions with your boss.
Or maybe you use wishy-washy language that conveys a lack of confidence and conviction required for leadership.
And as a result, no one thinks about promoting you – they are focused on their own goals! And you go back to being the good little employee, working your ass off and going nowhere.
But with all that hard work without any career advancement, your ambition starts to curdle into resentment. In essence, you feel like they owe you, and they should take action if they don’t want to lose you.
And that’s where most people see getting promoted ALL Wrong!
Promotions are NOT about how hard you work, how well you’re doing at your job, or how long you’ve been there.
NO
Getting Promotion is About One Thing:
Making the Company Believe Promoting You is the Best BUSINESS DECISION for the Company.
Think about it!
This is business. No matter how much anyone likes you, it comes down to dollars and cents. Multiple levels of people have to believe that promoting you (and paying you more) will make them MORE MONEY than leaving you in the position you’re currently in.
Especially if you’re doing it successfully!
Have you ever considered that one of the biggest reasons you aren’t getting promoted is because they are unwilling to make a decision and BACK that decision with committed action – because it involves investing more money?!
How valuable is it when you can simply lay out the obvious choices for your boss (and their boss) and give them the opportunity to CHOOSE? Choose to improve their results and revenue – or not.
And that’s what you’ll need to do now as well: Choose
If you already have a career that has been like a rocket ship, getting promoted every time your knowledge and abilities are ready to take you to the next level… you don’t need this training… you need to be celebrating!
But, if there seems like no opportunities for advancement at your company, or you’ve been getting passed over for promotions, then your options are simple:
You can choose to do nothing… and then of course nothing changes. The problem just becomes worse.
OR you can choose to do something about it.
You can choose to avoid the problem all together and hope that it will magically go away (it won’t).
OR you get 100% Committed to taking control of your career!
If you choose the latter, then now is your time to get signed up and get started!
Otherwise, you can just click right off this page!
But CHOOSE Quickly!
If you wait for things to happen for you, instead of making them happen, you can’t be surprised that no one is seeing you as a leader. Don’t wait! You can get started today!
Join Now and Put Your Promotion Playbook Into Action!
In CASE There’s Anything I Missed, Here are SOME Commonly Asked Questions!
1. What makes your clients who have used this system, and the testimonials I have seen, so successful?
Most of the time, we can’t get out of our own way. When you’re trying to get promoted, you’re too close to it, and you’re only thinking of it from your own perspective.
I created this systematic approach to do what strategic leaders do all the time to get executive buy-in: Create a compelling business case. Whether it’s to implement a new software or promote an existing employee, if you can prove it will be more profitable for the company – you’re going to get a yes.
2. How long will it take me to get promoted?
That’s something that depends entirely on what skills you already have and the value you’ve delivered to the company, but on average, most people tend to get a promotion within about six months of following this program.
3. There are no open roles at my company and I don’t expect there will be any time soon, will this still benefit me?
More than half of the people who have used this program to get promoted did so without there being an open role in the company – the company created the role for them once they saw the value the employee was generating.
4. I don’t have enough time to do the work I already have, how can I make time for this course and any extra work that comes with it?
The whole course is a couple of hours, and the videos and exercises are never more than 10 minutes, so you can take it at a pace that works for you. Whether that’s all in one shot on a weekend morning, or a few minutes per day.
Yes, there are days when you may need to work an extra hour – but not every day. And are those few extra hours worth making 20% more for every future hour?
5. I already asked for a promotion and my boss said no. Is there any point in trying again?
Absolutely! Just because approaching it one way didn’t work – that doesn’t mean it’s hopeless. It just means you came at it from the wrong angle – like most people do!
You won’t be asking for a promotion again directly until you have followed all the steps and made it in your boss’ best interest to promote you.
6. I want to be in leadership, but wouldn’t that mean less time with my family?
That’s entirely up to you. It’s your job to set expectations about what’s possible to do in eight hours – and that’s the case whether you’re an IC or a VP.
7. My company just laid off a bunch of people. I’m scared about job security. Is there any point in even trying for a promotion right now?
Absolutely! I mean – I wouldn’t ask the same day… but taking on more responsibility and gathering proof of your value to the company will only make your job MORE secure – and give you a great opportunity to show your impact.
There is a section on how to ask for a promotion when the company isn’t doing well financially. This system has worked just as well in those cases. It just requires a slightly different conversation.
